For the launch of the Leica Leitzphone powered by Xiaomi, Magali brought together two of its artists to shape a campaign rooted in observation, atmosphere and image-making.

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Easton West directed and shot the campaign film, translating the spirit of the Leitzphone into a cinematic visual story.  precise, intuitive and focused on the beauty of everyday moments.

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Arale Reartes captured the campaign stills and editorial imagery, using the Leitzphone as her photographic tool throughout the journey. Her images bring a warm, tactile and human perspective to the campaign, reflecting her instinctive way of seeing and her ability to find poetry in real environments.

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Set between architecture, light, texture and movement, the campaign celebrates a new way of photographing: one that is immediate, personal and deeply connected to the moment. The Leitzphone’s Leica-inspired photographic language became part of the creative process itself, allowing both artists to explore the product not only as a subject, but as a tool for storytelling.

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A beautiful collaboration from start to finish, and a project we’re very proud to have helped bring to life.

Produced by MAGALI MGMT
Film by Easton West
Stills & editorial imagery by Arale Reartes